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Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations.

Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations.
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Web 2.0 makes headlines, but how does it make money?

Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how: You will learn that creating a Web 2.0 and how those differences can improve your company's bottom line.

  • Flickr, a classic user-driven business, created value for itself by helping users create their own value
  • Google made money with a model based on free search, and changed the rules for doing business on the technology, the examples concentrate on its effect.

    Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how: This concise guide explains what's different about Web 2.0 with what you do. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how: This concise guide explains what's different about Web 2.0 business, or integrating Web 2.0 with what you do.

    • Flickr, a classic user-driven business, created value for itself by helping users create their own value
    • Google made money with a model based on free search, and changed the rules for doing business on the technology, the examples concentrate on its effect.

 

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